Having a high-quality content management system (CMS) to help manage your company’s website is critical to corporate success – more than you might have ever imagined! Without one, websites all too easily become out-of-date and disorganized, leading to high bounce rates (in other words, potential customers who click away in mere seconds).
Organization = Conversion
How can a software program give you a competitive edge? Like a home contractor, a CMS can build out your website to be as minimalist or as sophisticated as you want, keeping it in line with your branding. A CMS is more than a well-built closet, however. It’s also a powerful electronic marketing tool. When your site is fun and easy to browse, customers will keep returning for purchases, in turn raising your SEO rankings and boosting sales.
From all the CMS programs available, how do you choose which one to use? First, consider how much data you have to organize (e.g., your company’s size, products sold), your geographic location, and your level of technical expertise. If you have a multinational and multi-million dollar organization, you will need a CMS system – maybe two or three – that has large data storage capacities and can handle high web traffic volumes. Note, however, that transitioning to a CMS will be more difficult if your company is larger and uses multiple communication platforms, such as videos, webinars, graphics, chats, and diagrams.
Go From Ordinary to Extraordinary
A good CMS program makes your website come alive. It will knock down the wall of communication that customers believe stands between them and your company. It should also make your website feel like an online coffee shop – a place where clients, corporate friends, and your own employees can go to chat, relax, and have a good time.
Most CMS programs offer base packages with templates for organizing and publishing information, revision tools to track changes, and capacities for search, retrieval, and storing data to allow users to quickly find what they want with keywords.
Database vs. Flat File
Among database programs, several consistently rank high in customer satisfaction for providing many features, design flexibility, and customer support: WordPress, Joomla!, Magento, and Drupal. These programs are good for one-stop shopping, but they can require some technical knowledge to use. Additionally, some find the volume of features they offer to be a bit overwhelming.
Flat-file programs, such as GitHub, Ghost, and Jekyll, are good for smaller companies. They are more affordable and user-friendly, but these programs lack the bells and whistles of data-driven systems. Although the listed programs are the most popular, it’ll take some shopping around to find the CMS best suited for the needs of your company and clients.
Source: dci (dotcominfoway.com)
Forecast for the CMS Future
A CMS system can make or break your electronic business. It is key to digital marketing, and can make the difference between your company attracting a large following, or quickly losing customers to competitors. Additionally, CMS programs enable you to lay out and manage your site in a way that makes doing business easier for everyone involved. Before making a decision, consider your company’s needs, and pay attention to projected trends.
If you want to get a leg up, consider upcoming trends before making a CMS purchase. Right now, this means making your content accessible through multiple channels, facilitating collaboration, and enabling data-based decisions, among other necessities. For those business owners who feel lost in the digital playing field, a web management or online marketing professional can steer you in the right direction.
Ujjaval Parikh is the founder of Integration Yantra, a digital marketing expert that specializes in web management and analytics, business communications, and online branding. With a unique background in computer science, finance, and PR, he loves to develop customized solutions to help companies attract clients and promote long-term growth.