{"id":7004,"date":"2020-05-15T12:24:44","date_gmt":"2020-05-15T12:24:44","guid":{"rendered":"https:\/\/integrationyantra.com\/?p=7004"},"modified":"2023-03-08T22:02:37","modified_gmt":"2023-03-08T22:02:37","slug":"la-puissance-de-email-marketing-en-2020","status":"publish","type":"post","link":"https:\/\/integrationyantra.com\/fr\/la-puissance-de-email-marketing-en-2020\/","title":{"rendered":"La puissance de l’e-mail marketing en 2020"},"content":{"rendered":"
business women email marketing concept photo<\/div><\/div>\n

L’e-mail marketing en 2020 : Est-ce que c’est encore bon ?<\/h1>\n

Les sp\u00e9cialistes du marketing accordent beaucoup d’importance aux outils intelligents tels que les chatbots d’IA, le marketing d’influence et d’autres nouvelles possibilit\u00e9s d’atteindre les objectifs marketing. Cependant, l’un des outils marketing les plus efficaces et les plus puissants reste l’email marketing.<\/p>\n

Rien qu’en 2019, les \u00c9tats-Unis ont d\u00e9pens\u00e9 plus de 350 millions de dollars<\/a><\/strong> en publicit\u00e9 par courriel. De plus,\u00a081% des sp\u00e9cialistes du marketing B2B<\/a><\/span><\/strong> affirment que l’email marketing est la forme de marketing de contenu la plus utilis\u00e9e.<\/p>\n

Avec la bonne strat\u00e9gie et les bons outils, l’email marketing peut \u00eatre le canal de marketing le plus pr\u00e9cieux pour votre marque. \u00a0Vous pouvez mesurer et analyser les performances de votre campagne d’email marketing – comme le taux de clics ouverts, les conversions, les ventes, et avoir un aper\u00e7u du comportement et des habitudes d’achat de chaque client.<\/p>\n

Parmi les outils de marketing par courriel les plus populaires, citons ConvertKit<\/a><\/span>, Active Campaign<\/a><\/span>, GetResponse<\/a><\/span>, etc.<\/p>\n

That being said, let\u2019s dive into the details of email marketing and how you can use it for your business.<\/p>\n

Renforcer la cr\u00e9dibilit\u00e9, la confiance et la valeur ajout\u00e9e gr\u00e2ce \u00e0 l’e-mail marketing<\/h2>\n

Lorsque vous avez besoin d’un marketing strat\u00e9gique et rentable, oubliez les logiciels sophistiqu\u00e9s et les invitations des sites de m\u00e9dias sociaux qui vous supplient de les rejoindre – du moins pour commencer.<\/p>\n

Les sites de m\u00e9dias sociaux, tels que Facebook et Twitter, exigent un paiement pour l’espace publicitaire, et ce n’est pas bon march\u00e9. En outre, pour obtenir de la publicit\u00e9, vous devez pr\u00e9senter vos arguments de vente \u00e0 votre public cible.<\/p>\n

Cela signifie que vous devez publier de nouvelles mises \u00e0 jour et des tweets lorsque vos clients sont connect\u00e9s, ce qui vous laisse une petite fen\u00eatre d’opportunit\u00e9. Attirer l’attention sur les m\u00e9dias sociaux est souvent un coup d’\u00e9p\u00e9e dans l’eau.<\/p>\n

D’autre part, le courrier \u00e9lectronique \u00e9tablit votre qualit\u00e9, votre cr\u00e9dibilit\u00e9 et votre r\u00e9putation. De nombreuses entreprises tentent en vain de promouvoir leurs ventes sur Google et d’autres moteurs de recherche en achetant des espaces publicitaires, en d\u00e9tournant des mots cl\u00e9s et en utilisant d’autres techniques bon march\u00e9 qui les conduisent \u00e0 la case “p\u00e9nalit\u00e9 manuelle<\/span>“<\/a>. Bien que ces tactiques puissent fonctionner temporairement, elles peuvent en fin de compte nuire aux r\u00e9sultats de ces entreprises et leur faire perdre toutes sortes d’opportunit\u00e9s. Il est tr\u00e8s important d’apprendre \u00e0 cr\u00e9er une base organique<\/a> pour tout site web.<\/p>\n

\u00c9vitez cet \u00e9cueil en investissant dans des relations \u00e0 long terme par le biais d’une campagne de marketing par courrier \u00e9lectronique. En fin de compte, le courrier \u00e9lectronique fonctionne en envoyant le m\u00eame message cibl\u00e9 aux personnes, encore et encore. Il faut du temps et de la patience pour cr\u00e9er le message le plus efficace et le faire passer, mais la pers\u00e9v\u00e9rance est payante.<\/p>\n

Un aper\u00e7u des avantages du marketing par courrier \u00e9lectronique<\/h2>\n

Il y en a tellement qu’il est difficile de savoir par o\u00f9 commencer ! Bien s\u00fbr, l’envoi de courriels vous permet d’atteindre un grand nombre de personnes en peu de temps.<\/p>\n

Le courrier \u00e9lectronique est rentable et les messages peuvent \u00eatre personnalis\u00e9s pour cibler plusieurs publics. Le temps de r\u00e9ponse est \u00e9galement beaucoup plus rapide (1 \u00e0 3 jours) que le courrier postal, qui g\u00e9n\u00e8re des r\u00e9ponses dans un d\u00e9lai de 1 \u00e0 2 semaines.<\/p>\n

La meilleure qualit\u00e9 du courrier \u00e9lectronique est peut-\u00eatre qu’il est facile \u00e0 suivre, et il existe une longue liste d’outils qui vous aideront \u00e0 faire le travail : Constant Contact<\/a><\/strong><\/span>, MailChimp<\/a><\/strong><\/span>, AWeber <\/a><\/strong>etc. Ces services de marketing par courriel vous aident non seulement \u00e0 concevoir une lettre d’information professionnelle et facile \u00e0 lire, mais aussi \u00e0 recueillir des donn\u00e9es sur vos abonn\u00e9s.<\/p>\n

En \u00e9tiquetant vos campagnes d’e-mailing<\/a><\/strong>, vous serez en mesure de voir quels e-mails obtiennent le meilleur taux de r\u00e9ponse. Combien de personnes lisent vos lettres d’information et combien de ces lecteurs se traduisent par des ventes ? Quelles parties de vos courriels attirent l’attention et quels liens ne sont pas cliqu\u00e9s ? En collectant et en analysant les donn\u00e9es relatives \u00e0 vos courriels promotionnels, vous pourrez r\u00e9pondre \u00e0 ces questions et \u00e0 bien d’autres encore.<\/p>\n

Conclusion :<\/strong><\/p>\n

Alors que vos concurrents misent sur les paillettes et le glamour en lan\u00e7ant une application ou une vid\u00e9o virale, vous pouvez \u00eatre la tortue qui gagne la course proverbiale en mettant en place une campagne de marketing par courrier \u00e9lectronique solide et en suivant ses performances. Au bout du compte, vous attirerez plus de clients que vos concurrents, qui resteront \u00e0 tourner dans le cycle d’expansion et de ralentissement des tendances technologiques.<\/p>\n

Cependant, il convient de noter que le marketing par courriel peut souvent repr\u00e9senter un d\u00e9fi et s’av\u00e9rer quelque peu accablant.\u00a0 Chez Integration yantra, nous veillons \u00e0 ce que votre campagne de marketing par courriel soit lanc\u00e9e facilement et rapidement.\u00a0 Si vous souhaitez en savoir plus sur nous, sur notre fa\u00e7on de travailler et, surtout, sur la fa\u00e7on dont nous pouvons aider votre marque \u00e0 r\u00e9ussir, vous pouvez nous contacter ici <\/a><\/strong>.<\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":6726,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[164],"tags":[167,168],"aioseo_notices":[],"yoast_head":"\nLa puissance de l'e-mail marketing en 2020 - Integration Yantra Inc.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integrationyantra.com\/fr\/la-puissance-de-email-marketing-en-2020\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La puissance de l'e-mail marketing en 2020\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integrationyantra.com\/fr\/la-puissance-de-email-marketing-en-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Integration Yantra Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IntegrationYantra\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-15T12:24:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-08T22:02:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integrationyantra.com\/wp-content\/uploads\/2020\/05\/email-marketing-concept.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1382\" \/>\n\t<meta property=\"og:image:height\" content=\"872\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Integration Yantra Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@iyantrainc\" \/>\n<meta name=\"twitter:site\" content=\"@iyantrainc\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Integration Yantra Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integrationyantra.com\/fr\/la-puissance-de-email-marketing-en-2020\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integrationyantra.com\/fr\/la-puissance-de-email-marketing-en-2020\/\"},\"author\":{\"name\":\"Integration Yantra Team\",\"@id\":\"https:\/\/integrationyantra.com\/en\/#\/schema\/person\/1601cc4f27803c09142eed7ba3c6bcf9\"},\"headline\":\"La puissance de l’e-mail marketing en 2020\",\"datePublished\":\"2020-05-15T12:24:44+00:00\",\"dateModified\":\"2023-03-08T22:02:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integrationyantra.com\/fr\/la-puissance-de-email-marketing-en-2020\/\"},\"wordCount\":947,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/integrationyantra.com\/en\/#organization\"},\"keywords\":[\"Marketing par courriel\",\"Marketing par newsletter\"],\"articleSection\":[\"Marketing par courriel\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/integrationyantra.com\/fr\/la-puissance-de-email-marketing-en-2020\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integrationyantra.com\/fr\/la-puissance-de-email-marketing-en-2020\/\",\"url\":\"https:\/\/integrationyantra.com\/fr\/la-puissance-de-email-marketing-en-2020\/\",\"name\":\"La puissance de l'e-mail marketing en 2020 - 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