{"id":1509,"date":"2020-05-15T16:20:00","date_gmt":"2020-05-15T16:20:00","guid":{"rendered":"https:\/\/integrationyantra.com\/?p=1509"},"modified":"2023-03-02T20:02:32","modified_gmt":"2023-03-02T20:02:32","slug":"power-of-email-marketing-in-2020","status":"publish","type":"post","link":"https:\/\/integrationyantra.com\/en\/power-of-email-marketing-in-2020\/","title":{"rendered":"Power of Email Marketing in 2020"},"content":{"rendered":"
business women email marketing concept photo<\/div><\/div>\n

Email Marketing in 2020: Is it still good?<\/h1>\n

Marketers put a lot of focus on intelligent tools like AI chatbots, influencer marketing, and other new opportunities to achieve marketing goals. However, one of the most effective and powerful marketing tools remains to be email marketing.<\/p>\n

In 2019 alone, U.S. spent over 350 million dollars<\/a><\/strong> on email advertising. Moreover, 81% of B2B marketers<\/a><\/strong> say that email marketing is the most used form of content marketing.<\/p>\n

With the right strategy and tools, email marketing can be your most valuable marketing channel for your brand. \u00a0You can measure and analyse your email marketing campaign performance- like open click through rate, conversions, sales, and get a glimpse of each customers\u2019 behavior and buying pattern.<\/p>\n

Some of the most popular email marketing tools are ConvertKit<\/a>, Active Campaign<\/a>, GetResponse<\/a>, etc.<\/p>\n

That being said, let\u2019s dive into the details of email marketing and how you can use it for your business.<\/p>\n

Build Credibility, Trust, and Provide Value with Email Marketing<\/strong><\/h2>\n

When you need strategic and cost-effective marketing, forget the fancy software programs and invitations from social media sites begging you to join \u2013 at least to start.<\/p>\n

Social media sites, such as Facebook and Twitter, require payment for advertising space, and it is not cheap. Additionally, to get publicity, you need to make your sales pitch to your target audience.<\/p>\n

That means you need to be posting new updates and tweets when your customers are logged in, leaving you with a small window of opportunity. Getting attention on social media is often a shot in the dark.<\/p>\n

On the other hand, email establishes your quality, credibility, and reputation. Lots of companies are trying in vain to promote sales on Google and other search engines by purchasing ad space, hijacking keywords, and using other cheap techniques, which lands them in the e-commerce penalty box<\/a>. While these tactics might work temporarily, they can ultimately hurt these businesses\u2019 bottom lines and cost them all kinds of opportunities. It is very important to learn how to forms an organic foundation<\/a> for any website.<\/p>\n

Avoid this pitfall by investing in long-term relationships with an email marketing campaign. Email ultimately works by sending the same focused message to people over and over again. It takes some time and patience to create the most effective message and get it across, but perseverance pays off.<\/p>\n

A Glimpse of the Benefits of Email Marketing <\/strong><\/h2>\n

There are so many; it\u2019s tough to know where to start! Of course, an email blast allows you to reach many people in a short time.<\/p>\n

Email is cost-effective, and messages can be customized to target multiple audiences. It also has a much faster response time (1\u20133 days) than snail mail marketing, which generates responses within 1\u20132 weeks.<\/p>\n

Perhaps the best quality of email is that it\u2019s easy to track, and there\u2019s a long list of tools that will help you do the legwork: Constant Contact<\/a><\/strong>, MailChimp<\/a><\/strong>, AWeber<\/a><\/strong><\/span>, and more. These email marketing services not only help you design a professional, easy-to-read newsletter, but they also capture data about your subscribers.<\/p>\n

By tagging your email campaigns<\/a><\/strong>, you\u2019ll be able to see which emails get the best response rate. How many people are reading your newsletters, and how many of those readers translate to sales? Which part of your emails are attention-grabbing, and which links aren\u2019t getting clicked at all? When you collect and analyze data about your promotional emails, you\u2019ll be able to answer those questions and much more.<\/p>\n

Takeaway<\/strong><\/p>\n

While your competitors go for the glitz and glamour with a flash-in-the-pan app or viral video, you can be the turtle that wins the proverbial race by building a strong email marketing campaign and tracking its performance. You will ultimately attract more customers than your competitors, who\u2019ll be left spinning through the boom-and-bust cycle of technological trends.<\/p>\n

However, it\u2019s worth noting that email marketing can often be challenging and a bit overwhelming.\u00a0 At Integration yantra, we ensure that you get your email marketing campaign up and running easily and quickly.\u00a0 If you want to know more about us, how we work, and most importantly, how we can help your brand succeed, you can reach out to us<\/a> here<\/strong>.<\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":6725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[157],"tags":[54,151],"aioseo_notices":[],"yoast_head":"\nPower of Email Marketing in 2020 - Integration Yantra Inc.<\/title>\n<meta name=\"description\" content=\"Social media and pay-per-click ads could lead to 15 minutes of electronic fame, but email marketing ultimately wins the race with slow but steady ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integrationyantra.com\/en\/power-of-email-marketing-in-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Power of Email Marketing in 2020\" \/>\n<meta property=\"og:description\" content=\"Social media and pay-per-click ads could lead to 15 minutes of electronic fame, but email marketing ultimately wins the race with slow but steady ROI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integrationyantra.com\/en\/power-of-email-marketing-in-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Integration Yantra Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IntegrationYantra\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-15T16:20:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-02T20:02:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integrationyantra.com\/wp-content\/uploads\/2020\/05\/email-marketing-concept.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1382\" \/>\n\t<meta property=\"og:image:height\" content=\"872\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Integration Yantra Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@iyantrainc\" \/>\n<meta name=\"twitter:site\" content=\"@iyantrainc\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Integration Yantra Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integrationyantra.com\/en\/power-of-email-marketing-in-2020\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integrationyantra.com\/en\/power-of-email-marketing-in-2020\/\"},\"author\":{\"name\":\"Integration Yantra Team\",\"@id\":\"https:\/\/integrationyantra.com\/en\/#\/schema\/person\/1601cc4f27803c09142eed7ba3c6bcf9\"},\"headline\":\"Power of Email Marketing in 2020\",\"datePublished\":\"2020-05-15T16:20:00+00:00\",\"dateModified\":\"2023-03-02T20:02:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integrationyantra.com\/en\/power-of-email-marketing-in-2020\/\"},\"wordCount\":786,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/integrationyantra.com\/en\/#organization\"},\"keywords\":[\"email marketing\",\"newsletter marketing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/integrationyantra.com\/en\/power-of-email-marketing-in-2020\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integrationyantra.com\/en\/power-of-email-marketing-in-2020\/\",\"url\":\"https:\/\/integrationyantra.com\/en\/power-of-email-marketing-in-2020\/\",\"name\":\"Power of Email Marketing in 2020 - 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