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The Power of Email Marketing in Action

Email is far from outdated, according to research and surveys. In fact, it is more effective than ever when it comes to communicating with consumers. Here’s a refresher of the statistics:

check mark Email has a return on investment (ROI) of around 4,300% (learn more from the Direct Marketing Association ).
check mark 80% of people choose to read marketing messages with their personal emails.
check mark 70% of people make use of emailed coupons or discounts.
check mark 60% of people named special offers as the top reason they sign up for e-newsletter subscriptions.

But knowing all that won’t help you harness the power of email for your business. Not every piece of email marketing will make it through the spam filter and compel readers to click.

Keys to Success

Email campaigns are only as valuable as you make them. It’s important to have a strategy in place to get more subscribers to read your carefully crafted email.

First, determine your goals and objectives, and draft a message. Do you want immediate sales, or would you be satisfied with more fans on your Facebook page? Your customers must be able to see what you have to offer, whether it’s a great product or your funny tips on Twitter, and they should be left feeling like they need it.

Now that you have an email that represents your brand and speaks to your target audience, you have to make sure your email actually reaches your targets. That means getting past the spam filters. The subject line has to be relevant, but beyond that, it should quickly and clearly tell the recipient (and their email provider!) what your message is all about.

What to Say

In the subject and the body text, use words specific to your brand, product, and industry. Avoid any phrases that read like a one-size-fits-all sales pitch (e.g., “FREE trial,” “Download now before it’s too late,” “Don’t miss this deal!!”).

Right away, identify yourself as personally as possible. Then, in your own voice, tell your subscribers why you’re writing, and explain what you have to offer. If you’re pointing them to your latest blog articles, give a brief summary. If you’re talking about a sale, tell them how much they can save. Keep it brief to show you value their time.

Once you have your readers’ attention, make sure to keep it by maintaining an email list with regular communication. Consistency builds trust, which is the secret ingredient you need to attract loyal brand ambassadors. But keep in mind that your subscribers’ expectations have to do with more than quality content.

When to Send

Timing is the key to getting your followers to not only open the welcome message, but to then look forward to receiving your latest updates on a regular schedule. This aspect of a winning campaign is why the right email solution is invaluable. MailChimp, Constant Contact, Bronto, and more email marketing services will not only schedule your communications but track your campaign’s performance. That way, you’ll know your newsletter is a huge hit in the late morning – except when you send on the weekend.

When to send newsletter

The Future Looks Bright

Although the face of e-mail is changing, experts predict it will remain as effective, if not even more so, into the future. Projected trends include predictive analytics, big data transparency, higher functioning platforms, more user-friendly designs, and synchronization of email to more channels, such as mobile devices and wearable electronics.

Future of email marketing

Source: Email Vendor Selection

Although some companies are overlooking the power of email and choosing to communicate mostly through social media, it’s important to know that an email subscriber is worth more to you than a Facebook fan – but only if you have a strategic marketing campaign to land the right messages in their inbox.

It can take some fancy technical footwork to know what your subscribers are worth down to the dollar, but if you track visitors with cookies starting from the first time they land on your website, you can see how often they return after signing up for your mailing list.

There are endless ways to attract subscribers, design e-newsletters, and schedule an email marketing campaign. But don’t get caught up by the details of what you’re sending and when; the first step is to get started. From the first few emails, you can gather data to pinpoint how to hone your messages, where to place your links, and what time your subscribers are most looking forward to hearing from you.

Slow and Steady Wins the Race: The Power of Email Marketing

When asked to name the marketing platforms that generate the greatest sales online, most business owners think of the latest trends like social media, mobile apps, and sophisticated web software.

However, one of the most effective marketing methods is good old email. Although it is not the latest and greatest among e-commerce tools, email remains the best means of communication, making it a critical way to touch base with employees and clients alike.

Email has not gone out of fashion, according to research and surveys. In fact, it is more effective for reaching consumers than ever:

check mark Email has a return on investment (ROI) of around 4,300% (learn more from the Direct Marketing Association ).
check mark 80% of people choose to read marketing messages with their personal emails.
check mark 70% of people make use of emailed coupons or discounts.
check mark 60% of people named special offers as the top reason they sign up for e-newsletter subscriptions.

Growth of email marketing
 Source: Shopify

Email Stands Tall over Social Media

When you need strategic and cost-effective marketing, forget the fancy software programs and invitations from social media sites begging you to join – at least to start.

Social media sites, such as Facebook and Twitter, require payment for advertising space, and it is not cheap. Additionally, to get publicity, you need to make your sales pitch to your target audience. That means you need to be posting new updates and tweets when your customers are logged in, leaving you with a small window of opportunity. Getting attention on social media is often a shot in the dark.

Email also establishes your quality, credibility, and reputation. Lots of companies are trying in vain to promote sales on Google and other search engines by purchasing ad space, hijacking keywords, and using other cheap techniques, which lands them in the e-commerce penalty box. While these tactics might work temporarily, they can ultimately hurt these businesses’ bottom lines and cost them all kinds of opportunities.

Avoid this pitfall by investing in long-term relationships with an email marketing campaign. Email ultimately works by sending the same focused message to people over and over again. It takes some time and patience to create the most effective message and get it across, but perseverance pays off.

What Benefits Does Email Offer?

There are so many; it’s tough to know where to start! Of course, an email blast allows you to reach many people in a short time. Email is cost-effective, and messages can be customized to target multiple audiences. It also has a much faster response time (1–3 days) than snail mail marketing, which generates responses within 1–2 weeks.

Benefits of email marketing

Perhaps the best quality of email is that it’s easy to track, and there’s a long list of tools that will help you do the legwork: Constant Contact, Bronto, MailChimp, VerticalResponse, AWeber, and more. These email marketing services not only help you design a professional, easy-to-read newsletter, but they also capture data about your subscribers.

By tagging your email campaigns, you’ll be able to see which emails get the best response rate. How many people are reading your newsletters, and how many of those readers translate to sales? Which part of your emails are attention-grabbing, and which links aren’t getting clicked at all? When you collect and analyze data about your promotional emails, you’ll be able to answer those questions and much more.

While your competitors go for the glitz and glamour with a flash-in-the-pan app or viral video, you can be the turtle that wins the proverbial race by building a strong email marketing campaign and tracking its performance. You will ultimately attract more customers than your competitors, who’ll be left spinning through the boom-and-bust cycle of technological trends.