Email Marketing in 2020: Is it still good?

Marketers put a lot of focus on intelligent tools like AI chatbots, influencer marketing, and other new opportunities to achieve marketing goals. However, one of the most effective and powerful marketing tools remains to be email marketing.

In 2019 alone, U.S. spent over 350 million dollars on email advertising. Moreover, 81% of B2B marketers say that email marketing is the most used form of content marketing.

With the right strategy and tools, email marketing can be your most valuable marketing channel for your brand.  You can measure and analyse your email marketing campaign performance- like open click through rate, conversions, sales, and get a glimpse of each customers’ behavior and buying pattern.

Some of the most popular email marketing tools are ConvertKit, Active Campaign, GetResponse, etc.

That being said, let’s dive into the details of email marketing and how you can use it for your business.

Build Credibility, Trust, and Provide Value with Email Marketing

When you need strategic and cost-effective marketing, forget the fancy software programs and invitations from social media sites begging you to join – at least to start.

Social media sites, such as Facebook and Twitter, require payment for advertising space, and it is not cheap. Additionally, to get publicity, you need to make your sales pitch to your target audience.

That means you need to be posting new updates and tweets when your customers are logged in, leaving you with a small window of opportunity. Getting attention on social media is often a shot in the dark.

On the other hand, email establishes your quality, credibility, and reputation. Lots of companies are trying in vain to promote sales on Google and other search engines by purchasing ad space, hijacking keywords, and using other cheap techniques, which lands them in the e-commerce penalty box. While these tactics might work temporarily, they can ultimately hurt these businesses’ bottom lines and cost them all kinds of opportunities. It is very important to learn how to forms an organic foundation for any website.

Avoid this pitfall by investing in long-term relationships with an email marketing campaign. Email ultimately works by sending the same focused message to people over and over again. It takes some time and patience to create the most effective message and get it across, but perseverance pays off.

A Glimpse of the Benefits of Email Marketing

There are so many; it’s tough to know where to start! Of course, an email blast allows you to reach many people in a short time.

Email is cost-effective, and messages can be customized to target multiple audiences. It also has a much faster response time (1–3 days) than snail mail marketing, which generates responses within 1–2 weeks.

Perhaps the best quality of email is that it’s easy to track, and there’s a long list of tools that will help you do the legwork: Constant Contact, MailChimp, AWeber, and more. These email marketing services not only help you design a professional, easy-to-read newsletter, but they also capture data about your subscribers.

By tagging your email campaigns, you’ll be able to see which emails get the best response rate. How many people are reading your newsletters, and how many of those readers translate to sales? Which part of your emails are attention-grabbing, and which links aren’t getting clicked at all? When you collect and analyze data about your promotional emails, you’ll be able to answer those questions and much more.

Takeaway

While your competitors go for the glitz and glamour with a flash-in-the-pan app or viral video, you can be the turtle that wins the proverbial race by building a strong email marketing campaign and tracking its performance. You will ultimately attract more customers than your competitors, who’ll be left spinning through the boom-and-bust cycle of technological trends.

However, it’s worth noting that email marketing can often be challenging and a bit overwhelming.  At Integration yantra, we ensure that you get your email marketing campaign up and running easily and quickly.  If you want to know more about us, how we work, and most importantly, how we can help your brand succeed, you can reach out to us here.