Digital Marketing Services
Search engine optimization
Search engine optimization – or SEO, forms the foundation for any website. It’s the first thing any webmaster should do, and the thing every webmaster should never stop improving. Integration Yantra Inc. will ensure your site ranks high on all major search engines, using a combination of on-page and off-page techniques. True SEO is journey that never stops – so whether you’re looking to improve your domain authority, increase web traffic or select the correct keywords for your site we can call help you all the way from initial design to continued updates..
Search engine marketing
Paid advertising is often an essential but confusing part of every brand’s marketing mix. Do you need to engage in paid activity? How do you navigate crowded and competitive paid advertising environments? Which search engine is best for your brand? Perhaps most importantly: how can you maximize your traffic and return on investment while minimizing your total ad spend? If we determine your brand needs search engine marketing we’ll recommend what marketplaces you should be listed on and which keywords you should be competing for.
Social media marketing
True brands of today need to live where their customers live. But where do most customer spend their time online? How can your brand deliver relevant messages on these platforms? Which ones should your brand invest in? How can you design your ads for maximize click through rate without disrupting a customer’s social experience? Social media channels can be the most effective channel for a brand, but is often the trickiest to navigate. Regardless of the solution – our team will ensure your messages are personal, consistent and engaging.
Email marketing
Despite a surge in social advertising, email still remains the dominant and most effective method for getting through to your customers. But how do you stand out in a crowded email inbox? How can you ensure your design maximizes engagement without compromising effectiveness? We can design, execute and manage your campaigns: from a simple newsletter, all the way to a completely automated lead generation and sales engine. Whether for loyalty, promotion or awareness we’ll be able to tell you who opened your emails and most importantly: why.
Online reputation management
The days of complete control over your brand’s message are long gone! That’s why it’s more essential than ever to understand how your brand is perceived, and what people are saying about you. How do you find out what people are saying? How can you deal with bad reviews? How can you generate good ones? We are able to aggregate all the conversations consumers and clients are having about your brand and can provide an actionable game-plan to make sure you come out on top. You can’t control what people say about you — but you can control how to turn every conversation into an opportunity.
App store optimization
You’ve built something incredible. Whether it’s an app designed to make someone’s life easier, or a way to help them interact with your product or service – an app first has to be found before it can be downloaded. Is your brand following proper guidelines, rules and regulations on these platforms? How can you ensure customers find you in crowded app marketplaces? What steps can be taken to maximize your relevance and presence? We walk you through the entire process, step-by-step: from your app’s initial design, it’s submission to all major app store environments and into the hands of your target audience.
Survey marketing
Despite an endless reservoir of information on the internet – solid, reliable and relevant data is at an absolute premium. How can you figure out your customer’s taste and preferences? How can you collect data accurately and naturally? How can you design your survey and collection devices to ensure they are compliant, effective and simple? How can you discover rich insights that can be applied to your business? From simple customer feedback collections, to in-depth consumer preference studies – we can design, execute and analyze consumer feedback projects of any size and shape.
Link Building
Despite the advent of new digital marketing technologies – driving traffic to your site through strong, consistent link building remains one of the most cost-effective and essential pieces a brand’s marketing tool kit. Do you know who is linking to your site and why? What opportunities exist to improve your visibility? Which sites are the best fit for your brand? How can you create strong, reciprocal relationships with other sites? Link building is a never-ending process, and we can give you a blueprint for success, or actively seek to develop and improve this area of your business.