Entries by Ujjaval Parikh


Clever column advertisement by Reebok FITHUB. My colleague saw this advertisement yesterday in the Union Square subway station, NY and sent me. NYC recycling ad The first time I saw this NYC recycling ad, I had to stop and take a second look. It was so impressive and different!

Can HR Boost Your Bottom Line?

You can have all the tools and technology in the world, but at the end of the day, what really drives your company’s success is people. You already know that everyone who purchases your products is critical to your business’ survival and growth; however, the real fuel for your organization’s fire comes from its own […]

Employee Empowerment Equals Corporate Visibility

Employees have an enormous impact on customer satisfaction, which means it’s important to keep them happy in the workplace and happy with your corporate culture. Satisfied employees are also exceedingly more productive than those who are merely clocking in to collect a paycheck. But while every business owner and manager knows that people – including […]

Show the Corporate World You Mean Business with CMS

Having a high-quality content management system (CMS) to help manage your company’s website is critical to corporate success – more than you might have ever imagined! Without one, websites all too easily become out-of-date and disorganized, leading to high bounce rates (in other words, potential customers who click away in mere seconds). Organization = Conversion […]

A Little LAM Goes a Long Way in Supporting Corporate Success

Do you ever stare longingly at the commercials and campaigns of multinational companies, wondering how they are so successful while your own business has trouble staying afloat? Those companies had to learn to crawl before they could walk (and eventually run) in the corporate world. In fact, many still rely on the same secret weapon […]

The Power of Email Marketing in Action

Email is far from outdated, according to research and surveys. In fact, it is more effective than ever when it comes to communicating with consumers. Here’s a refresher of the statistics:  Email has a return on investment (ROI) of around 4,300% (learn more from the Direct Marketing Association ).  80% of people choose to read […]

Slow and Steady Wins the Race: The Power of Email Marketing

When asked to name the marketing platforms that generate the greatest sales online, most business owners think of the latest trends like social media, mobile apps, and sophisticated web software. However, one of the most effective marketing methods is good old email. Although it is not the latest and greatest among e-commerce tools, email remains […]